In sport as in eSports, sponsorship is omnipresent. It is a means of communication for the sponsoring brand. The “sponsor” provides direct or indirect material and financial support.
Like any contract, the eSport sponsorship contract has many clauses such as: the parties to the contract, the nature of the contract, the object of the contract, the duration of the contract, and financial terms.
The terms and conditions of partnerships that apply are generally the same. The sponsor invests financially in the esport club, in exchange for promotion. The possible activations within the framework of this type of partnership are very numerous.
Your Brand on Their Jerseys
Sponsors usually have a place on the official club shirt. Depending on the type of sponsor and the amount committed in the sponsorship contract, the place on the jersey can vary: On the front in large, smaller, at an angle, on the sleeve, etc.
Jerseys are worn by players during competitions, tournaments, training and all events relating to their activity.
But this promotion does not stop there. As for a sports team, the jerseys are also shown on social media in order to be sold to club fans, via an e-shop for example.
Your Brand in Video Games
In addition to jerseys, many video games allow brands to be directly integrated within the game itself, by highlighting its logo, its name or its products.
A brand can therefore benefit from the In-Game advertising system by sponsoring a club. The type of display inside the game depends on the game in which it is integrated and can take several forms.
Your Brand in Gaming Events
During an esport competition or a gaming event, the respective sponsors of the clubs can very easily be displayed and made visible to the spectators; before, during and after the event