Genting Group Malaysia’s subsidiary arm, Genting Casino, which is based in the UK, has confirmed that they have appointed Jeremy Taylor as new Managing Director of Interactive, to oversee the ambitious digital growth plan of the firm for sportsbook and online casino departments.
Taylor is the former group marketing director who is going to lead its interactive casino as well as sports brands of Malta headquarters.
Taylor joins Genting Interactive to start his new role as managing director in order to expand operations and marketing teams of GentingBet.com and GentingCasino.com, and moving interactive business to Malta.
He joins the company from Betsson, a casino operator listed in Stockholm, where he has experience in various senior roles for four years, including global brand director, group marketing director, and managing director of second leading brand Betsafe from Betsson.
According to Genting, GentingBet.com and GentingCasino.com brands were having tremendous growth over the years. Genting Casino was going through transformation of a site to deliver mobile-first product based on UX for the UK, which will be soon available for the customers.
Genting is the global leader in entertainment industry with great foundations in regulated sports and online casino. Taylor said, “I am planning to consolidate the interactive team and looking forward to grow both sports and casino segments with a combination of improved mobile user experience, product optimization, best content, and aggressive marketing strategies.”
He further added, “I am also enthralled to look at the regulated market potential of the Europe for casino and sports betting brands of Genting Group Malaysia. It’s a great option for me and it’s a nice time for Genting.”
The affiliate team of the operator added that they will migrate to Malta and will supervise the Genting Affiliates’ management while expanding its live casino offerings later this month followed by the launch of live feed in Mayfair from its Palm Beach Casino. Currently, GentingCasino.com offers two live feeds of the table from its Resorts World Manchester and Birmingham Casinos.
Mark Sergeant, Group Managing Director, Genting Casinos UK, added, “We have witnessed significant value which is generated with our online sportsbook and casino brands and we are all set to look forward in another phase of our significant growth.”
“We needed an efficient mobile and online gaming executive as retail casino leaders to lead our interactive segment. Jeremy is the best choice for this job and we are hoping to see the growth of the business under the leadership of him from Malta base.”
